Technology that Balances Security, Usability and Resources

Traditional user name and password combinations create an inherent trade-off between security and usability.  The stronger the password, the more difficult it is to remember .  Most people have ten to twenty different sites for which they need to maintain secure access, including online banking, bill payment, brokerage, healthcare and insurance, shopping and more.  The weakest link in security is the human component. Most people don’t follow security best practices.  We write down our passwords on pieces of paper, we don’t change our passwords on a regular basis, or we make our passwords easy to remember and thus susceptible to compromise. 

Advantages of visual recognition

Confident Technologies is committed to developing intuitive, secure authentication to protect businesses and consumers. Our image-based authentication solutions, originally developed in 2006 for use in the financial services industry, are based upon on the advantages of visual recognition.  The human brain recognizes images more easily than it remembers strings of arbitrary numbers and letters.  Leveraging this fact, Confident Technologies’ authentication solutions make it even easier for consumers through the use of visual recognition and  guided recall.  Consumers choose their preferred image categories and these categories are represented in the images used for online authentication.

Easy on people, Tough on bots

In addition being easier for humans to recognize, image-based authentication solutions are more difficult for bots to break.  Confident Technologies’ image-based solutions deliver a grid of randomly generated images for each user that changes the specific images and their location on the grid each time. This helps prevent bots from learning the images or interpreting the categories, keeping the system highly secure.  Set parameters for the images ensure that they are easy for humans to recognize, but difficult for bots to distinguish. 

Unique, one-time access codes

Our image-based authentication solutions create unique one-time access codes for each transaction, so consumers no longer need to worry about changing passwords to keep their accounts secure.  Confident Technologies solutions achieve the perfect balance between security, usability, and the limited resources available to enterprises to keep data secure and customers happy.